Stephanie Tyburski | May 14, 2019

Are massage chairs the next big thing in dental care? DNTL, the New York City walk-in dental bar, thinks so. What do patient's think? Lydia Ramsay bravely explores the patient experience of tomorrow to find out. 

In a series of articles for Business Insider, Ramsay tries seven health-care startups:

  • Warby Parker: the place to order trendy eyeglasses online 
  • Curology: lets users take a short quizz and get personalized skincare products by mail
  • Tia: a women's health and wellness clinic that charges an annual membership fee
  • Simple Contacts: renew your prescription and order contacts online 
  • One Medical: another members-only primary care clinic with on-site and virtual care options
  • DNTL: swanky walk-in dental bar with spa-like decor and massage chairs
  • SmileDirectClub: whiten your teeth at home with a device that plugs into your phone 

Did these companies live up to the hype? Some did and some didn't. Overall, the luxury of convenience — or just plain luxury — came with a higher price tag and a less personal approach, proving that disruption for it's own sake isn't always a prescription for meaningful innovation. 

Topics: Health & wellness, Innovations, Market intelligence


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